In this world of hyper-cyber overload I’m told I need to brand myself if I’m to penetrate. Several summers ago, whilst holidaying in Barcelona, I was amused by the country’s unofficial emblem- the toro. Posturing on top of hills, emblasoned on bumper stickers, key fobs, crockery and t-shirts, it was everywhere. Its colossal cojones and preposterous machismo pricked my sense of humour. A simple case of gender re-alignment would suffice. Emasculation or emancipation? Yes, cows have horns. Viva la tora!
6 Aug 2008
The Brand
tora [toh'-rah] feminine noun 1. bullesque In this world of hyper-cyber overload I’m told I need to brand myself if I’m to penetrate. Several summers ago, whilst holidaying in Barcelona, I was amused by the country’s unofficial emblem- the toro. Posturing on top of hills, emblasoned on bumper stickers, key fobs, crockery and t-shirts, it was everywhere. Its colossal cojones and preposterous machismo pricked my sense of humour. A simple case of gender re-alignment would suffice. Emasculation or emancipation? Yes, cows have horns. Viva la tora!
In this world of hyper-cyber overload I’m told I need to brand myself if I’m to penetrate. Several summers ago, whilst holidaying in Barcelona, I was amused by the country’s unofficial emblem- the toro. Posturing on top of hills, emblasoned on bumper stickers, key fobs, crockery and t-shirts, it was everywhere. Its colossal cojones and preposterous machismo pricked my sense of humour. A simple case of gender re-alignment would suffice. Emasculation or emancipation? Yes, cows have horns. Viva la tora!
Subscribe to:
Posts (Atom)